Nowadays, corporate blogging is being used as a new marketing communication tools for companies. The corporate blog is published and used by an organizational to reach its organizational goals. Corporate blog has been divided into three types which are internal blogs, external blogs and CEO blogs.
One of the successful blogs is Amazon Web Services Blog by Amazon.com that about Amazon web services, products, tools and developer information. It helps to improve the communications and its customer services, attract more people to consume and discuss new products online. Corporate blogging provides a clear mind map or editorial guidelines of overall marketing or communication strategy to its employees and third parties with organization communication plan and media mix.
Besides that, it helps in encourage employees' participation in contribution of expertise, free discussion of issues and how to deal with it, share ideas and views among employees and be a direct communication between various layers of an organization. Furthermore, corporate blog can be used to announce new products and services, explain and clarify policies of the companies and react on publicly criticism on certain issues.
The advantages of blogs is that posts and comments are easy to reach and follow due to centralized and hosting and generally structured conversation threads. Other than that, corporate blogging can be more accessible among the executives since the blogs are an "unparalleled information gathering mechanism". Furthermore, executives can receive the important information from employees and customers feedback will be recorded on the blog and increases the efficiency.
However, there is disadvantages for corporate blogging also. The corporate blogging might make it easier to breach the information security and loss of companies privates and confidential data or information.
In conclusion, corporate blogging is getting important for corporation to deliver the messages privately or publicly since it has brought many advantages even though the disadvantages come along with it. By applying corporate blogging to the organizations, it can interact with a target market on a more personal level while building links credibility that can ultimately be tied back to the corporate site.
One of the successful blogs is Amazon Web Services Blog by Amazon.com that about Amazon web services, products, tools and developer information. It helps to improve the communications and its customer services, attract more people to consume and discuss new products online. Corporate blogging provides a clear mind map or editorial guidelines of overall marketing or communication strategy to its employees and third parties with organization communication plan and media mix.
Besides that, it helps in encourage employees' participation in contribution of expertise, free discussion of issues and how to deal with it, share ideas and views among employees and be a direct communication between various layers of an organization. Furthermore, corporate blog can be used to announce new products and services, explain and clarify policies of the companies and react on publicly criticism on certain issues.
The advantages of blogs is that posts and comments are easy to reach and follow due to centralized and hosting and generally structured conversation threads. Other than that, corporate blogging can be more accessible among the executives since the blogs are an "unparalleled information gathering mechanism". Furthermore, executives can receive the important information from employees and customers feedback will be recorded on the blog and increases the efficiency.
However, there is disadvantages for corporate blogging also. The corporate blogging might make it easier to breach the information security and loss of companies privates and confidential data or information.
In conclusion, corporate blogging is getting important for corporation to deliver the messages privately or publicly since it has brought many advantages even though the disadvantages come along with it. By applying corporate blogging to the organizations, it can interact with a target market on a more personal level while building links credibility that can ultimately be tied back to the corporate site.
0 comments:
Post a Comment